6 LIFE LESSONS FROM MY FIRST SXSW IN 2017

When you hear so much about a conference such as South by Southwest (SXSW) before your first trip, you start to wonder: How much of all the hype is true? Is this going to be worth my time? Is this worth anyone’s time? Why in the world do thousands of people around the world keep showing up for 30 years? What should I expect to get out of it? What questions am I not asking?