Blogs by InnovatorsBox®

MEET PUTRI AYU AMALAIA: A CREATIVE ANIMATOR

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This is InnovatorsBox’s “IB Backstage series, where in celebration of InnovatorsBox’s 6th year anniversary in November 2021, we are highlighting the stories of our incredible team members.

The dream team makes the dream work possible! In the past few months, I’m so thrilled to have partnered with more creatives to tell our story of creativity more visually and through animation. In the next few blogs, I’m excited to introduce you to some of our animators and illustrator who have made the artwork and imaginative land come to life together. As someone who always loves learning behind the scenes and how things come together, I’ve thoroughly enjoyed the opportunity to learn more about how animation and creative production is done behind the scenes and I hope these insights inspire you as you learn more about how our animation and creative productions are done.

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Today I’m excited to introduce you to Putri Ayu Amalia in Indonesia. 

Putri understands creative storytelling. When we first e-meet and started collaborating I appreciated how she took my ideas fully to a new level. I loved her animation and storytelling so much that our one-time project quickly turned into a regular collaborative effort. If you have seen some of our music video animations by InnovatorsBox Studios you’ve seen her magical work come to life! And since I’m always curious about how things come together behind the scenes I took a moment to catch up with her to ask her how things came together. 

MONICA:  How would you describe yourself in three words?

Putri:  Playful. Social. Active.

MONICA: Why is creativity important to you?

Putri: My main job mostly is problem-solving or designing within some constraints and regulations, so creativity is an important role here. I have to find a solution to some problems in a creative way daily. Even after working as a freelancer, I find daily chores also need some creativity to be solved.

MONICA: What was your favorite project, experience, or memory working on InnovatorsBox’s animation projects?

Putri: The recent holiday song is my current favorite project. It is so much fun animating animals for a change.

Trends about work:

MONICA: How are the projects we do at InnovatorsBox different from other projects you have done? 

Putri: At InnovatorsBox, I was given the freedom to create stories. Throughout the process, they always gave me feedback and input. The result of projects I’ve done for InnovatorsBox is improving from my previous project in terms of quality since InnovatorsBox’ eye for details is always finding something to improve.

MONICA: Tell us more about how you fell in love with animation and it’s work!  Where do you usually get inspiration? 

Putri:  I usually talk to people to get inspiration. Of course, you can get answers to anything online nowadays but other people usually have a unique point of view into things.

MONICA: What do you have to be good at to be a good animator? 

Putri:  Ability to turn what you imagine in mind into some visual medium. I also find good observation is really helpful during the making of the animation.

MONICA: How have you honed your skills? What’s your favorite way of improving your skills?

Putri:  I always love to attend online classes about animation, storyboarding, etc, but I have to say the fastest and my favorite way to improve my skill is doing the actual project. Every time a client came with a brief that I had never done before, I never said “I never did it, I can’t do it”. I will try to find a way while doing the project. I learned a lot fast because it is also limited by deadlines. At the end of every project, I learn something new and so far it met their expectation so I think I’ve done it right.

MONICA: How long have you been doing animation and illustration work? 

Putri:  It’s been around 2 years since I made my first 5 seconds gif. 

MONICA: How did you get started in your career? 

Putri:  I graduated from university and aimed to be an architect for the rest of my life. At the end of 2019, my work contract was due, and I felt I wanted to take a break to see if there’s another thing I can do from home since I was about to deliver a baby. I started to learn to make gifs out of nowhere, starting from just 5 secs. By client request, the duration of the animation was getting longer along the time and now, I can say I’ve made a full-length music video.

MONICA: What are things you feel others often misunderstand about the work in animation? Why?

Putri:  People sometimes think animation is to mimic everyday life as closely as possible, but from what I’ve experienced, it’s actually making something that cannot be done in everyday life. I think it’s ok to be not realistic in some parts if needed.

MONICA:  What are you excited about seeing where animation is going and what is being in demand?

Putri:  I started seeing brands using animations in their media again. And it’s not only the 3D animations that are in demand, but also the traditional 2D animation. I always wonder whether someday it will be replaced by computer generated animation, but some clients clearly wanted a sketched, hand drawn feel for the animation. 

MONICA:   Tell us a bit more about the projects you have done with us!

Here Animation Video:

MONICA: What inspired you in the storytelling and visuals?

Putri: The anime introduction video.

MONICA: What was your favorite line? Why?

Putri:  It was the part that says “Different journey but I’m not lonely” 

MONICA: We’ve gone through many iterations, what helped you continue to see the end picture and not lose sight of creativity? Others could feel frustrated about all the editing.

Putri:  I think I really wanted the final output to be something that I’m proud of. I never really count on how many revisions I’ve made. If there’s anything I need to adjust, I will do my best to deliver it.

MONICA: What do you hope others feel when they watch “Here”?

Putri: I hope they won’t feel lonely in the process that they are in.

Company Introduction Animation Video:

Company Intro Video: Coming Soon
MONICA: What inspired you in the storytelling and visuals?

Putri: A lot of company introduction motion graphics and artworks about collaboration.

MONICA: What was your favorite part? Why?

Putri:  “Creativity is not limited to art” Because a lot of people think you must be in art related job to use creativity when actually it doesn’t.

MONICA: What was challenging to depict?

Putri:  It’s my first animation for InnovatorsBox. It took me some time to understand the flow of the project.

MONICA: What do you hope others feel when they see this?

Putri:  I hope the animation highlights the key and important parts of the narrative, so I hope this helps the viewer to understand what InnovatorsBox is about.

Holiday music videos:

MONICA: What inspired you in the storytelling and visuals?

Putri:  Children cartoon, especially that take place in winter.

MONICA: What was your favorite line? Why?

Putri:  I want to learn more. I want to rest more. I want to love more. I want to grow more.

MONICA: How is this different from the previous projects?

Putri:  This time, instead of humans, I did animal animation in a human city setting. It’s fun to imagine them doing activity like human despite of the difference.

MONICA: What do you hope others feel when they see this?

Putri:  I hope they can feel the festive feeling for the holiday season 

Getting to know Putri

MONICA: What advice would you give your younger self?

Putri:  There is no overnight success. Just keep doing what you love.

MONICA: What is a book that you couldn’t stop reading?

Putri:  I really like an autobiography called “Educated” by Tara Westover. It told about Tara’s childhood to adulthood, raised in a household where kids don’t go to school.

MONICA: What are you watching lately that you are enjoying?

Putri:  I lately enjoyed watching random episodes of Korean variety shows.

MONICA: What is your favorite way to decompress? Why?

Putri:  Next to eating out, I like reading or watching.

MONICA: If someone is visiting Indonesia for the first time, where would you recommend they go, eat, or do?

Putri:  I recommend going to Yogyakarta. It’s a province in Java Island that still has its own kingdom inside the country. They still have some relics and ancient monuments that are now open to the public.

MONICA: If you could travel anywhere and do anything, where would you go and what would you want to do? 

Putri:  I really want to do island hopping in Indonesia. There’re 17000-ish islands and I’ve only been to two islands in my whole life. I will go camping and eat local dishes, and I wish I can sketch them into my journal.

Thank you, Putri for being amazing, for being so dedicated in bringing all our animation vision to life, and for your patience in the process. We look forward to working with you for many more days to come.

To connect with Putri:

Instagram: @putriayuamalia

About the Author

Monica H. Kang

Monica H. Kang

Monica H. Kang, Founder, and CEO of InnovatorsBox® and Author of Rethink Creativity is transforming today’s workforce through the power of creativity. She helps companies rethink culture, leadership, and team development by making creativity practical and relatable regardless of industry or job title. She has worked with clients worldwide including Fortune 500 companies, higher education, government, and nonprofits. Monica’s work has been recognized by The White House, Ashoka Changemakers, National Minority Supplier Development Council (NMSDC), and Women’s Business Enterprise National Council (WBENC). Prior to InnovatorsBox®, Monica was a nuclear nonproliferation policy expert. She holds an M.A. from SAIS Johns Hopkins University in Strategic Studies and International Economics and a B.A. from Boston University.

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