YES, IT’S FREE AND CONVENIENT!

How many of us are used to relying on these free resources? How many of us want things to be easier and more convenient each day? I know the economist part of me understands how there is no such thing as “free lunch”. But from social media, apps, to news articles online, I do not have to swipe my card to access information.

I do enjoy getting more things done easily on my phone without leaving my house. Yes, these companies may have access to my personal information when I sign up to use their platforms, but I forget about what happens after as I do not see the direct impact.

Furthermore, in the business world, we are used to seeing companies and startups providing free informative sessions and tools to lure their customers and are taught that it is a good strategy.

But how effective is it for a businesses to provide things for free, and for consumers when they get used to things that feels free?
What happens when we get used to relying on free and convenient things more and more each day? What is the price of us enjoying them? I am not saying convenience and free is bad. But I wonder to what extent do we take things for granted when we get used to freemium tools.

What about patience, persistence, courage, and bravery?

Those are not convenient things, nor do they come free. What about your friendships, marriage, family, and relationships? Some of our best relationships are the way they are because we have gone through tough times and made the effort to see eye to eye on different situations. That was probably not the easiest emotional journey you may have gone through.

Before I click that button to say ‘yes’ to this free and convenient thing, I wonder, how am I making the effort to be there for the quality and for the important things in my life?